Highly specialized and the height of high technology, the practice of cardiovascular healthcare is serious medicine. On the other hand, for the patient, it’s intensely personal and often times, prettty darn scary.
The doctors at VCVA approached CMG to develop a branding campaign that would convey their expertise and experience, but also their focus and pride in a practice that is recognized for its technolgy and expertise, and for being some of the nicest, most compassionate people you’ll ever meet. (They truly are!)
This is one of a series of CMG-developed paid media campaign that featured online, print, direct mail and social media appearing in the Washington, DC area.
